The Prevailing Reality

Unemployment of youth, skills mis-match, lack of employability skills and the prospect of increasing social strife stare us in the face today. It is estimated that over 75% of the new jobs to be created in India will be 'skill-based'. However, only 20% of the Indian workforce possesses 'marketable skills'. This represents a particularly daunting challenge for the large and growing numbers of unemployed youth in low income communities.

ETASHA’s Strategy

ETASHA’s approach is to work with multiple interventions geared to helping several segments in low-income communities to become aware of the changing realities of the employment and income generation marketplace and to develop appropriate mindsets, attitudes and skill-sets required for gainful work and living lives of self-respect and dignity.

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An India where every adult is skilled for income generation to lead a life of self-respect and dignity.


To Provide Training and Mentoring to resource-poor communities for Sustainable Employment and Income Generation

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ETASHA was founded in 2006 by Dr Meenakshi Nayar to work with youth from low resource settings. While conducting a career guidance workshop for students at Gautampuri, a resettlement colony in South Delhi, Dr Nayar realised that while these students had tremendous potential it would be extremely hard for them to achieve their dreams and take control of their futures. Professional courses would prove too expensive for these resource-poor youth and lack of training opportunities would drift them further from acquiring organised-sector jobs. At the same time, with her decades-long experience of Human Resource Management in the Corporate sector, she was aware of a growing service sector which required active, high school educated youth for various entry-level positions. Recognising the opportunity, Meenakshi sought to connect the two for mutual benefit. ETASHA became a bridge connecting resource-poor youth with the organised sector, enabling them to break out of the vicious cycle of poverty and the associated problems of violence, substance abuse and social unrest.

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After a decade of running programmes focused on employment for youth, we recognised the need to widen our approach and reach out to impact the entire ecosystem of the youth. In 2016-17, we introduced a series of programs relevant for preparing adolescents for work and adulthood. In 2017-18, we responded to the need of middle-aged women to earn livelihoods and meet the growing needs of their children and themselves, by initiating an Entrepreneurship Development Program for women. Our reach to other segments in the community has also been growing though programs like digital literacy, and financial literacy for adult men as well as competition and events like Protsahan mela for all age groups of men and women.

Our initiatives in the three segments of Youth, Women and Adolescents have grown to include multiple offerings to suit the needs of a variety of people.

We also undertake large projects covering in-depth work with the 3 major segments along with outreach to the entire community.